To have the opportunity to produce an Indian spot with the same aspirational production values is a real pleasure for us at Bang Bang.'

Not too long ago, Axe was a brand using global creative on Indian TV.

Roopak Saluja, Founder & Managing Director, Bang Bang Films, 'Having delivered a super-hit Ranbir spot with Nic & Sune in the past, they were an obvious choice for Axe.